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Erica leads the UX team for PayPal’s internal developer tools in an effort to transform the organization from a development-driven organization to a customer-first and design-driven one. The team is pioneering the next generation of DesignOps called DesignOps2.0. DesignOps2.0 enables product teams to successfully build useful and useable products by integrating user research and design directly into the product development lifecycle.
DESIGN VALUE CONFERENCE
Erica Rider
The fastest way from design to code.
Sr Manager UX
1 DAY VIRTUAL EVENT
The recordings are posted on UXPin's YouTube channel. Subscribe for future videos about product design.
Watch the conference
5 TALKS
1 DISCUSSION PANEL
FOR FREE
DESIGNOPS INDUSTRY LEADERS
MARCH 29, 8AM–12PM PDT
Increase the value of design in your company. Learn how to reshape design operations to create harmony between business and design. Listen to top industry leaders – see how to scale design and improve ROI.
Since 2001, Frances Yllana has been building and evolving her skills to best lead, manage and grow the teams she serves. As Coforma’s first DesignOps leader, she is proud to help support and empower their teams and partners in the government and private sector to craft creative digital solutions and build technology products that improve people’s lives. She currently serves as Secretary on AIGA’s National Board of Directors, and hosts AIGA’s monthly webinar series DesignOps Ed.
Frances Yllana
Senior Manager Design Operations
Salomé Mortazavi
Director of DesignOps
Salomé leads the Design operation team at SiriusXM focused on Listeners, Ads and Creators experiences. Prior to her journey into DesignOps, Salomé spent many years as Design leader and a consultant helping Fortune 500 companies transform their software development practices through Lean, Agile and user centered methodologies.
Maggie is a detail-forward, creative thinker with a passion for connecting people and processes. She is the Design Operations Lead at Uber Eats, supporting large programs across a variety of verticals, and has a scalable, systems-based approach to operational challenges. Maggie helped grow the Design Program Management function at Uber from the ground up. Outside of work you can find her spreadsheeting her next adventure, and tending to her surplus of apartment plants.
Maggie Dieringer
Design Operations Lead
Omkar Chandgadkar
Senior UX Designer
Omkar is a user experience professional based in Seattle by way of Austin, Ann Arbor, and Mumbai. He likes to geek out about organizational culture, design operations and UX frameworks. Omkar has played many roles in the consumer and enterprise spaces and has operated as a UX designer, researcher, design manager and a design thinking facilitator.
AGENDA | TUESDAY, MARCH 29, 2022 | PDT
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ORGANIZER
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8:25 AM
DesignOps Layers of Impact: Observations on moving from tactical to strategic
Maggie Dieringer
There are many factors within an organization that influence how Design Operations functions. From team size, to Design leadership partnership, to maturity of the team, and everything in between. Having helped build a function from the ground up and seen it grow and fluctuate over the last four years, I’ll walk you through my learnings from working on the ground to zooming out and becoming increasingly strategic.
9:10 AM
Design Practices: A path to proving DesignOps and Business Impact
Salomé Mortazavi
It's said 80% of value comes from 20% of the effort. As a DesignOps practitioner, how can you maximize your value and efficiency? In this talk, Salome Mortazavi will give an overview of how she leverages the Design Maturity Index to hyper focus DesignOps efforts to scale the Design team’s impact on business.
10:00 AM
DesignOps 2.0 – Scaling Design
Erica Rider
Scaling design is not about throwing more designers at the problem. Scaling design effectively is about operationalizing design, aligning closer with the principles of DevOps. How do we enable product teams to successfully deliver useful and usable products to their customers? This is an evolution that they call DesignOps2.0. Nearly everything a product team deals with impacts UX. Traditional development issues like availability and latency have a significant impact the user’s experience.
8:00 AM
Opening Keynote
Yuga Koda
10:45 AM
How to design a plane while flying it
Omkar Chandgadkar
Sometimes, design programs get stuck in the rut of either shipping low impact tactical features or ideating on big picture vision that doesn’t ship. This presentation can help design leaders building new teams or leaders without design ops support plan design intake and iteratively elevate design impact. This talk will explain how to do so by reframing UX design as a “product offering” instead of a “process” to facilitate intake and planning.
